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Aero Contractors in my view is a budget airline only that it is not so-called. The airline has been advertising very low fares to all its destinations, for some time now. I dragged myself into flying Aero twice in recent times, to satisfy my curiosity on how they could offer such low fares. This blog post is based on what I could see as a passenger who has no expertise in aviation.
Aero Contractors (Aero Contractors Company of Nigeria Ltd) or simply “Aero” is an airline based in Lagos, Nigeria. It operates domestic and international scheduled services, air taxi, charter and third party aircraft operations, largely in support of Nigeria’s extensive oil and gas industry. Its main base is Murtala Muhammed International Airport, Lagos.
The Premise
Aero offers such low airfares at this time, it is alarming as to how they achieve this considering that some of their fares are less than 50% that of their leading competitors – Arik Air and Nigerian Eagle Airline – especially on the Lagos – Accra – Lagos route. Take the up-coming flights as outlined in the following table as a case study.
| Lagos to Accra – One Way flights for 18th March 2010 as advertised on the respective websites of the airlines | |||
| Airline | Fare in Nigerian Naira | Equivalent in USD | Source |
| Aero | NGN 7,612.85 | $50 | flyaero.com |
| Nigerian Eagle | NGN 30,653.00 | $201.32 | virginnigeria.com |
| Arik Air | NGN 32,249.00 | $211.80 | arikair.com |
From the above information, Aero’s flight costs only 23.6% that of Arik Air and only 24.84% that of Nigerian Eagle.
How do they pull it off?
The following factors are those I have observed. I do not have access to their maintenance logs and thus unable to comment on aircraft maintenance, staff remuneration and other hidden factors.
1. Book & Pay over the Internet

An advertisement banner on flyaero.com showing one of their fares and placing emphasis online booking & payment.
Aero places a lot of emphasis on direct sales of tickets over the Internet thereby avoiding fees and commissions paid to travel agents and computer reservations systems. The very low-fares they offer would not be possible without the Internet. Thus, their radio ads are geared towards directing potential passengers to their website flyaero.com
Booking can be completed online with payment via four methods:
*To pay through the bank, booking should be for a flight at least 48 hours ahead.
2. Hidden Fees
When booking for a Lagos – Accra – Lagos flight, you would be faced with an optional “International Insurance” cover fee costing N1,500 ($9.85). From their website:
Insurance (International) This covers for flight cancellation and holiday packages for passengers travelling into and out of Nigeria only.charges on this cover is based on per persanger per day.
Please note that it is not possible to change date, destination or name of passenger once the insurance has been purchased. Standard and Deluxe insurance is only available to people who are resident or domiciled in Nigeria.
Adding the “Insurance fee” to your booking would push your fare upwards to N9,112.85
Note, the Insurance fees is available to domestic flights as well.
3. In-flight meals need to be paid-for

A N1,500 meal on an Aero flight. Photo by Oluniyi D. Ajao.
Aero last year introduced the idea of passengers paying for refreshment mid-flight should they want any and gave it a fancy name, Aero Sky Snax. From their website:
In Flight Meals-aero Sky Snax
With effect from 16th November, 2009 aero begins sale of a variety of affordable mouth watering snacks, soft drinks and beverages on-board for your enjoyment.
The upside about paying for the meal is that the passenger is not compelled to pay when he/she is not in a position to eat. Also, the passenger can order for the quantity of snacks that is really enough to satisfy unlike the little appetizers typically offered by the other airlines.
The downside is, any passenger willing to eat but without extra naira in his/her wallet would fly hungry. Aero does not accept card payments mid-flight.
4. Minimal uniformed staff
Aero, from the flights I have taken, maintains very few uniformed staff. The check-in staff in Murtala International Airport (MMIA) Lagos and Kotoka International Airport (KIA) Accra are contracted from another company that offers those services. This would aid their cost-saving and low-fares drive.

An Aero Boeing 737-400 jet on the tarmac with other airplanes in Kotoka International Airport, Accra. Photo by Oluniyi D. Ajao.
5. Shared Office
Though Aero maintains a full office inside MMIA fully manned by its own staff, it shares a ticketing cubicle with Arik Air inside the departure hall of KIA.
6. Tickets are non-refundable and non-transferable
Aero offers no refunds or transfers to later flights in the event of missed flights, i.e. if the aircraft leaves on time without a passenger who arrived late, he will have to buy a wholly new ticket for the next flight.
7. No frequent flyer programme
Unlike Nigerian Eagle, Aero does not offer any frequent flyer programme and thus all the money that would have been invested in running such a programme are saved. The passenger can thus apply the saved funds to other things.
It is also important to note that Aero’s fares typically increase as the plane fills up. Thus, the low fares are only guaranteed for early reservations. Also, the GHC25 airfare Aero is presently advertising in Ghanaian newspapers exclude taxes and so many other fees.
Should you have additions or questions, do well to leave your comments in the comments area.
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Whilst in Nairobi Kenya on 3rd February 2010, I was invited by the BBC World Service to join a discussion on “Is the Internet constraining how we develop as individuals?”. The week day radio show was “World Have Your Say” and that happened to be my second time on the programme. That day’s programme was based on a book by Jaron Lanier which is titled You Are Not a Gadget.

Left: The book cover of You Are Not a Gadget. Right: The author, Jaron Lanier.
From Amazon.com book review:
For the most part, Web 2.0–Internet technologies that encourage interactivity, customization, and participation–is hailed as an emerging Golden Age of information sharing and collaborative achievement, the strength of democratized wisdom. Jaron Lanier isn’t buying it. In You Are Not a Gadget, the longtime tech guru/visionary/dreadlocked genius (and progenitor of virtual reality) argues the opposite: that unfettered–and anonymous–ability to comment results in cynical mob behavior, the shouting-down of reasoned argument, and the devaluation of individual accomplishment. Lanier traces the roots of today’s Web 2.0 philosophies and architectures (e.g. he posits that Web anonymity is the result of ’60s paranoia), persuasively documents their shortcomings, and provides alternate paths to “locked-in” paradigms. Though its strongly-stated opinions run against the bias of popular assumptions, You Are Not a Gadget is a manifesto, not a screed; Lanier seeks a useful, respectful dialogue about how we can shape technology to fit culture’s needs, rather than the way technology currently shapes us.
The conversation we had on the BBC World Service’ World Have Your Say platform was interesting and touched on many of the new technological influences on our culture & lifestyle.
You may stream the audio below:
Alternatively, you can download the MP3 audio file. *Note: I am featured in the last 10 minutes of the programme.
Is the Internet constraining how we develop as individuals? Share your thoughts in the comment area.
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Da vi snakket sammen på telefon, oppfattet jeg det sånn at det var stort behov for frivillge eller at frivillige var svært velkommne til Marsimartnan. Derfor stiller jeg meg litt undrende til at da min mann tok kontakt kun et par dager senere hadde dere ikke bruk for noen lenger.
Jeg lurer litt på hva årsaken til dette er, ordnet alt seg for dere på kort tid eller var han rett og slett ikke ønsket lenger?
Håper jeg kan få en forklaring på dette.
Mvh
Yngvild Knudsen"
Jeg får et ubesvart anrop fra kommunen en dag jeg er på jobb, og ikke har mulighet til å svare. Det går noen dager til, og jeg får endelig et skriftlig svar. Dette:
"Hei, jeg viser til dine eposter og mitt tidligere svar.
Det er blitt gjort flere forsøk på å kontakte dere over mobiltelefon uten at det har lykkes å oppnå kontakt.
Dermed ble det ikke noe i løpet av årets Marsimartna.
Takker for den positive innstillingen og vilje til å bidra. Er takknemlig om dere vil bidra neste år, da vil det være naturlig å avtale å treffes på forhånd slik at vi får en dialog på hvilke oppgaver som kan være aktuelle å løse med deres hjelp."
Det er ikke gjort FLERE forsøk på å kontakte oss over telefon. Èn gang ringte de, og da var jeg på jobb.
Dette er bare tull, og vi vil IKKE bidra neste år.

Africa Magic Yoruba and Africa Magic Hausa launched today Monday 1st March 2010. However, this blog post would focus on the journey of how the Yoruba channel came to be.

Africa Magic
There is no doubt that the country Nigeria is a very important market for Multichoice. Being Africa’s largest population and home to Nollywood, it not only offers most of the movies on Africa Magic, but also offers a ready consumer market for the direct-to-home digital satellite TV service called DStv.
Africa Magic had grown from a channel that only broadcasts for a few hours daily in 2005 to the 24-hour channels available today, in four favours:
The two factors that must have brought about Africa Magic Yoruba would be demand and competition.
The Demand
Screening Yoruba movies has been a popular move for Multichoice, especially in Nigeria. Yoruba movies are screened on Africa Magic on weekends with at least two Yoruba movies screened on Saturdays and Sundays.
Multichoice soon started screening Yoruba movies on another of its channels Magic World, daily. Perhaps due to more demand, the pay TV provider has now created an entire channel focused on Yoruba programming.
The Competition
Competition exists for Multichoice, in Nigeria. HiTV and DaarSat are the leading competition. Both are indigenous Nigerian services focused on the Nigerian populace. In a bid to better meet the needs of their audience, both HiTV and DaarSat offer Yoruba channels.
HiTV offers Amuludun TV. From hitv.com.ng:
Nigeria’s first satellite 24hours Yoruba Language general entertainment channel. Giving you a blend of the very best of Yoruba movies, music, talkshows and lots more!
DaarSat on the other hand, offers Faaji Television, a Yoruba lifestyle channel.
With the competition offering dedicated Yoruba programming channels respectively, it is only natural that Multichoice being the market leader is under pressure to do same.
In addition to the multiple of Yoruba programming, what makes the idea of a 24/7 Yoruba channel even more feasible is that Yoruba language is the native tongue of the approximately 60 million Yoruba people in West Africa. It is spoken, among other languages, in Nigeria, Benin, and Togo.
Africa Magic Hausa and Africa Magic Yoruba are available on channels 117 and 118 respectively.
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He's almost through his third week and already Okoree's starting to shape up his own personality. We're figuring out everyday what he likes and what he's not particularly fond of. Little habits he's forming. How he likes to be held. The calming effect water has on him.
My best so far is watching him dream. He gets through many emotions that can easily be read of his little face. Ranging from smiling, smirking, frowning to full-on angry in the space of seconds.
It's all well to read about infants and foetuses dreaming but it's a whole different feeling watching your own little boy do it.
Of course the ability to dream also comes with the ability to have nightmares. He's woken up in a startle [without any loud noises setting him off] and started crying a few times while sleeping on my chest.
You really gotta wonder though, what sort of nightmare could a 3-week old have? I suspect it's to do with breast milk running out but my boss has a theory he's reliving his circumcision.
Anyone else got any other suggestions? Now would be a good time for me to work on my baby-talk interpretor prototype I have lying around.

